Elegant law firm website with local SEO
Design and delivery of a website for an attorney-at-law based in Koszalin, Poland - an elegant look built around a professional photo session, a clear structure of five practice areas, client-friendly copy and local SEO for "attorney Koszalin" queries.
- ClientSerafin-Mróz Attorney-at-Law
- ServicesWeb development · UI design and identity · Content and copywriting · Local SEO
- IndustryLegal services
Project goal
The law firm of attorney Paulina Serafin-Mróz needed a website that:
- builds trust at first contact - in legal services clients choose a person, not a logo,
- structures the offer - five practice areas described in plain language, not legalese,
- is visible locally - most clients search for phrases like "attorney Koszalin",
- drives one action - booking a consultation, in person or online.
What we built
We designed and shipped the complete website - from concept, through copy, to launch:
- An elegant, calm design - serif display typography, a navy palette and plenty of whitespace, built around a professional photo session so the site has a real face instead of stock imagery.
- A hero that sells trust - the key facts visible at a glance: legal practice since 2014, attorney-at-law since 2018, five key areas of law and a direct "Book a consultation" CTA.
- A clear offer structure - dedicated descriptions of practice areas: family law, tax law, social insurance (ZUS), business services and disability ruling appeals.
- Copy written for the client - benefits and specifics instead of statute numbers: what the firm does, for whom, and how cooperation works, highlighting in-person and online consultations plus cooperation with an accounting office.
- Local SEO - heading structure, metadata and copy optimised for "attorney Koszalin" and practice-area queries.
- Fully responsive and fast - a lightweight static site that runs smoothly on mobile, with a quick-contact widget.
Outcome
The firm got a website that looks like a big legal brand but reads like a conversation with a real person. Visitors instantly know what the firm helps with, who runs it and how to book a consultation - on desktop and mobile alike.
Delivered end-to-end: design, copy, development and launch at prawnikkoszalin.com.pl.
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