Strategy & media plan
Funnel map, personas, budget allocation across Meta / TikTok / LinkedIn, creative testing plan and campaign calendar.
SERVICES · SOCIAL MEDIA Paid social in the leading role.
Paid social in the leading role.
Organic as the fuel.
Performance marketing on Meta, TikTok and LinkedIn is our core - campaigns optimized for CAC, ROAS and pipeline, not for reach. Organic content, community and creatives fuel those campaigns. Full-stack management, one team, one party accountable for results.
WHAT WE DO
Six service areas.
Paid social as the core, organic and creatives as support. Every element has a business goal and is measured through the lens of ROAS.
Meta Ads (Facebook + Instagram)
BM setup, Pixel + Conversion API, prospecting and retargeting campaigns, Advantage+, lookalikes, 7-14 day creative test cycles.
TikTok Ads and LinkedIn Ads
TikTok Spark Ads and UGC for B2C, LinkedIn Sponsored Content and Lead Gen Forms for B2B. Attribution, lead routing, CRM integration.
Tracking & attribution
Pixel, Conversion API, server-side GTM, UTM, event deduplication. Tied to GA4 and CRM so every lead has a source.
Organic content & community
Posts, carousels, reels, vertical video - feed paid campaigns and build brand authority. Moderation and replies within 1 business day.
CAC / ROAS / LTV reports
Live Looker Studio dashboard + monthly report with insights. CAC by channel, ROAS by campaign, LTV by segment.
PLATFORMS & TOOLS
Where and what we use.
Meta Business
Facebook
Instagram
LinkedIn
TikTok
YouTube
Figma
Canva
Adobe Premiere
Buffer
Notion
Slack
WHO IT IS FOR
Industries we work with most often.
CASE STUDIES
All case studies → Selected projects.
FAQ
Frequently asked questions.
Is paid really the core, or just an add-on?
The core. Most of the client budget and most of our work goes into paid - Meta Ads, TikTok Ads, LinkedIn Ads. Organic content and community run in parallel because without them campaigns do not work (creatives, social proof, retention). But paid owns the KPIs.
Which paid platforms do you cover?
Meta (Facebook + Instagram) as default for B2C and most B2B. TikTok Ads for UGC brands with lower ticket sizes. LinkedIn Ads for B2B with longer sales cycles. YouTube Ads sit under Google Ads (separate service).
How do you measure results?
Pixel + Conversion API + server-side GTM on our side. KPIs: CAC by channel, ROAS by campaign, LTV by segment, qualified lead cost (MQL/SQL). Live Looker Studio dashboard + monthly report with insights.
How much organic content do you produce?
Standard 12-20 items per platform per month - posts, carousels, reels. Most of this is the creative pool for paid (later tested in campaigns), so volume scales with how many creatives the funnel burns through.
How much does it cost?
Paid management only (1 platform + tracking + reports): from EUR 950/mo + client media budget. Full-stack (paid 2-3 platforms + content + community + tracking): from EUR 2.1k/mo. Recommended minimum media budget: EUR 1.9k/mo.
What is the community SLA?
We answer DMs and comments within 1 business day (8h, 9-17). Topics needing client escalation are flagged in Slack with a deadline.
Available · new projects in Q3 2026
Let's deploy AI
with real business value.
30 minutes with a partner - no slides, with a concrete list of recommendations tailored to your organization.
or write directly: kontakt@futurefirst.pl